May
26
Sony unveils 3D TV World Cup ad
Sony has unveiled a major marketing campaign to persuade customers to
upgrade to its new range of 3D-ready TV sets.
This is a Europe-wide
campaign and is based around the slogan "Do not adjust your set". It will first be shown on the 11th June - the day the world cup starts.
According to
The Guardian, the campaign's TV ad
features a montage of footage, such as Brazilian footballer Kaka kicking
a ball into an exploding goal, a skidding sports car and a strongman
flexing his muscles, all shown in double image to mimic 3D.
Sony's
first 3D-ready TVs and Blu-ray players will reach the UK market on June
10. The firm also plans to
launch
a firmware upgrade for the PS3 to enable owners to play 3D games.
The
Japanese company will further be
filming
25 games from the World Cup in 3D, with a highlights reel to be played
at 1,300 Sony-affiliated stores across Europe to promote 3D TV.