Polarised 3D cameras will be at Twickenham for the match on 6
February. A later match between England and Ireland (27 February) will
also be filmed in 3D.
In total, the match will be screened in approximately 40 Odeon and
Cineworld cinemas across the UK. 2010 will be the breakthrough year for
3D technology after the success of films such as Avatar.
Backers claim the 3D screenings will give rugby fans the closest
experience of the atmosphere inside the stadium.
Rugby Football Union operations director Paul Vaughan said: "I hope
rugby fans will pack cinemas across the country to support the team and
mark this milestone."
Tickets are now on sale and more information can be found by visiting
Cineworld's
website.
Sky is kicking off the UK's first 3D channel with a live Premier
League football match to be broadcast from nine pubs around the UK this
weekend.
The match between Arsenal and Manchester United will be viewable in
3D in pubs in London, Manchester, Cardiff, Edinburgh and Dublin. In
April, Sky will roll out its 3D
channel to hundreds of other pubs.
Later in the year, Sky 3D will be made available to all Sky+HD
customers with a range of content on offer.
This will include movies, sport, documentaries and entertainment.
Sky 3D will initially be available as a free add-on for those with
Sky+HD boxes.
Viewers need to wear a special pair of glasses to watch the content.
"People have already embraced 3D cinema and because Sky's 3D service
uses the same kind of technology, we're confident there will be demand
for sport, movies, concerts and drama in 3D," said Gerry O'Sullivan,
SKy's director of strategic product development.
In February, two rugby matches in the Six Nations championship will
be filmed in 3D and shown at cinemas around the UK.
The 2010 World Cup will also be filmed in the format.
Never mind Tiger Woods... Did you know that this year's Masters
Tournament at Augusta National Golf Club will have some holes filmed in
3D? The US Broadcasters, Comcast, are filming several hours of play
each day.
“The 3D experience gives viewers a player’s
perspective of Augusta National, like they’re looking through a window
onto one of the most beautiful and scenic venues in the world,” Comcast
senior VP Derek Harrar said in a press statement released on Monday. "We
can’t imagine a better setting than the Masters Tournament to give a
glimpse of the future of 3D television.”
We now have golf
in 3D and the promise of the football world cup in June also being in 3d.